My Fitness Tech Background: AI, Project Aria, and Investing
Toby shares his software, AI, Project Aria, and investing background — and why he covers Speediance, Garmin, and Whoop on tobyonfitnesstech.com.
I started tobyonfitnesstech.com because I wanted to talk through the smart gym hardware and software I was already using in my daily life. When you put yourself out there as a reviewer, a common pushback—and a very fair one—is: "Who would ever want to listen to you?" or "Why should I trust your take over a generic fitness influencer?" This post answers that directly. My software career, my deep dive into AI, the development of Project Aria, and my background in investing are the reasons I can talk credibly about Speediance, Garmin, Whoop, and the rest of the fitness tech stack.
Software Career: AccuWeather and the #2 App Store Spot
My professional foundation is built on software engineering. After graduating college in just three years with a 3.8 GPA, I entered the workforce at a time when the mobile app revolution was just beginning. I was hired at AccuWeather as a junior VB developer, which was a bit of a fluke—my boss at the time had explicitly asked for a senior .NET developer. The salary was low, and the office was located about an hour from where I grew up, which was a significant commute at the time, but it was the break I needed.
During my tenure there, they handed me their very first iPhone app to build. This was the Wild West of mobile development; there were no formal testing policies or established procedures for the App Store yet. To get the product ready, I had to be autonomous. I walked around the AccuWeather office and found every single employee who actually owned an iPhone—which, back then, was not many people. I formed my own internal testing group, launched the app to them, gathered raw data, and iterated rapidly on their feedback.
That app eventually hit #2 in the overall App Store rankings. That experience—taking a product from a junior developer's desk to a top-10 global position—jump-started my career and taught me exactly how consumer software is built, tested, and scaled. When I look at a fitness app today, I’m not just looking at the UI; I’m looking at the logic and the testing discipline behind it.
What this means for the channel
The reason I can integrate complex data from Speediance, Garmin, and Whoop—and why I’m able to build custom tools like Project Aria—is because I am a computer programmer by trade. I don't lead with my resume in every video because it isn't the primary focus for most viewers, but that technical foundation is the reason I can spot a software bug versus a hardware limitation, and it's why I understand how these devices communicate (or fail to communicate) with each other.
AI, Project Aria, and the Next Generation of Tools
We are currently in a massive technological shift, and I am actively learning the next generation of AI tools to stay ahead of it. I don't just use AI; I build with it. I currently have my own AI inference setup that I am building at home to process data locally. My honest take is that AI models will eventually be better programmers than I am when it comes to the raw coding portion of the job.
However, what keeps a human reviewer useful in an AI-driven world is not any single skill. It is the aggregate of skill sets: testing discipline, autonomy, system integration, and product judgment. You need to know what questions to ask the data, and that’s where I spend my time.
Project Aria is the most visible example of this philosophy on tobyonfitnesstech.com. It is a public-facing integration layer I developed that pulls data across disparate platforms—smart gym equipment like Speediance and fitness wearables like Garmin and Whoop—into a single, actionable dashboard. This is the kind of integration work I have performed professionally for years, and it provides a lens of technical objectivity that you won't find in a standard "unboxing" video.
Investing Background and Early Lessons in Risk
Investing is a major part of my life, though I keep it secondary on the channel. My approach is simple: I only invest in companies I either deeply believe in or have technical knowledge of. I abandoned broad index-style "buy anything" thinking years ago. If the fundamentals behind a company are failing, I am not buying it just because the brand is popular or the marketing is slick.
My first investment went to zero
I learned the hard way. My very first investment was in the International Fight League (IFL). It went to absolute zero. At the time, I actually knew the red flags: I knew they weren't profitable, I knew the leadership was taking exorbitant salaries, I knew they lacked stable financial backing, and I knew their TV deals were precarious. I still put borrowed money into it because I didn't need that cash for school at the moment. It was a massive failure, but a necessary one. I have since paid back every cent I owed, and the experience taught me to value solvency and platform stability over hype—a lesson I apply every time a new fitness tech startup launches a Kickstarter.
Nvidia and the discipline of trimming
Currently, I am a long-term Nvidia investor. After a "freak" year where my technology-focused portfolio saw multiple holdings hitting all-time highs, I made the decision to trim my Nvidia position. It wasn't an exit; I still believe in the company’s roadmap. I simply didn't want a single stock to represent 100% of my portfolio. In the current market, Nvidia could be slightly overvalued or significantly undervalued—I am humble enough to know I could be wrong. I sold a portion to protect my nest egg, which is the kind of pragmatic risk management I try to bring to my reviews of expensive gym hardware.
No Safety Net: From Factory Workers to Fitness Tech
I think it’s important to share that I do not come from a background of wealth. My dad was a factory worker and my mom worked as a school lunch lady. There was no infinite parental bailout or trust fund available to me. If I failed, there was no safety net to catch me. That reality is actually a massive benefit in the professional world; when you carry the mentality that you *have* to be successful because there is no alternative, you work differently.
For years, my mom was critical of my investing strategy. She saw the International Fight League loss and was naturally terrified of my individual stock picking, preferring safer, traditional approaches. Eventually, after my portfolio had a particularly explosive year, I had to share a hard truth with her: in that one freak year, my investment gains exceeded the total sum of her entire career earnings as a lunch lady. It wasn't a typical year, and it won't be every year, but it was a moment that validated the risks I had taken and the discipline I had developed. It also ended a long-running family argument about my career path.
The Mission of tobyonfitnesstech.com
When I first started putting content out, my fear wasn't "zero subscribers." I would have been perfectly content with a tiny audience. In fact, if even one person had showed up just to insult a video, that would have been enough of a signal to keep me going. The fact that the channel has grown to this point is something I attribute to the Speediance community and the broader fitness tech world. You gave me this platform to talk about the intersection of health and data.
I am genuinely thankful for everyone who reads, watches, and interacts. I owe it to this community to keep providing high-level technical analysis. Looking ahead, I am planning a deep dive into the FitHub Titan—though the final decision on whether I buy one to sit alongside my current hardware depends on how the tax season looks and if my wife signs off on the extra floor space!
Quick Reference: My Background at a Glance
| Area | Experience & Perspective |
|---|---|
| Software Career | AccuWeather iPhone developer; reached #2 in App Store; expert in user testing. |
| AI & Machine Learning | Building personal AI inference setups; focusing on the aggregate of human skill sets. |
| Project Aria | A custom integration layer designed to solve the problem of fragmented fitness data. |
| Investing Approach | Fundamentals-driven; individual tech stocks; focused on solvency and valuation. |
| Key Holdings | Nvidia (long-term believer, currently rebalanced for risk management). |
| Early Failure | International Fight League (IFL) — a lesson in why hype cannot replace fundamentals. |
| Socioeconomics | Raised in a blue-collar household (factory/lunch lady); driven by the absence of a safety net. |
What This Means for My Reviews
The short version is this: when I review Speediance hardware, analyze Garmin recovery metrics, or compare Whoop heart rate data, I am doing it as someone who has shipped consumer software to millions of people. I am doing it as someone who integrates APIs in my spare time and who thinks about product decisions from a professional and financial standpoint. The channel is about the fitness tech, but my background is what ensures the take is worth your time.
If you want to see the full discussion that sparked this post, you can watch the original video here: Why Should Anyone Listen to Me? on YouTube.
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